Social media has its rules like all other forms of public relations. Make sure to review and follow these as you develop your own social media campaign!
1. Thou Shalt Communicate
This is the most important commandment…it’s called SOCIAL media. It’s all about communication! Remember to keep the lines open every day to develop relationships with your followers and friends.
2. Thou Shalt Listen
To really communicate is to listen. Don’t just fling information at your readers, make sure to really listen and understand their needs and wants. Make sure to answer said needs and wants as quickly as possible.
3. Thou Shalt Not Spam
Watch that you’re not just slinging ads and spam all day long to your followers. It’s about interaction, not advertising.
4. Thou Shalt Take Time to Connect
Dedicate time daily to search and find new people to connect with. If not daily, then block off a few hours one day a week to expand your follower or friend database. Preaching to the choir means you’re stagnant!
5. Thou Shalt Allow Your Page to go Off Topic a Little
Not too much, but if something is really interesting, share it! It’s not business 24/7, and if you really want to create relationships with your followers and Facebook friends, then talk about what people really talk about. Find a funny cat video? Share it!
6. Thou Shalt Watch What Thou Shares
On the other hand, be careful with linking to every video you come across. Don’t overdo it, and definitely avoid politics, religion, or any other subject that you think might cause unrest and people to unfollow you.
7. Thou Shalt Brand
Use your social media exposure to start creating your brand. Have a great profile picture. Create helpful and fun videos to upload to your Facebook or link on Twitter. Upload photos of yourself and other people in your company, or your product. Give people a face to focus on!
8. Thou Shalt Comment
Head to others’ Facebook pages or personal and business blogs and add real and insightful comments. Interact with other commenters as well as the blog owner, creating a different set of connections and possibilities for followers.
9. Thou Shalt Leave the Computer Occasionally
Expand your connections and contacts by leaving the computer once in a blue moon. Attend trade shows and find your fellow social media pros and get their info. Sometimes, real life interaction can’t be beat.
10. Thou Shalt Use HootSuite
Okay, so maybe this one is a little specific, but hey, the Hootsuite application is amazing and makes your life so much easier. Check it out right now!
Did we miss a commandment?
By Mickie Kennedy, founder of eReleases, the online leader in affordable PR distribution since 1998.Grab your free copy of Ultimate Guide to Pinterest here, a must-read for the small business professional.Follow eReleases on Google+, Pinterest, Facebook and Twitter.
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